Horror Film Trailer

The trailer above is for the film Paranormal Activity 3 (2011). Its setting is a small community in suburbia which adds to the isolated horror of the film. The main house the film is all set in is quite average and family friendly, the fact that children are involved in the film also tops up the fright factor as they are usually associated with horror films. The trailer shows clear horror conventions such as darkness and also the hiding of the main problem, these two things create a massive want to see the film and understand totally what is going on. The Narrative is shown clearly and the story is explained in a substantial enough way to engage the audience and not too much that you feel that you know everything that is going to happen already. Overall i think that it is a very strong trailer in the way of scaring the audience and drawing them to see it, it labels itself as one of the scariest films of the time which also makes a massive difference to the overall audience sizes and growth in popularity of the film.